Promo codes allow you to offer percentage discounts to your buyers or unlock hidden tickets reserved for certain people. They are a powerful tool for managing your pre-sales, rewarding your partners, or creating exclusive access.
Create a Promo Code
Go to Ticket Management > Promo Codes from your event menu.
Click on Create a Promo Code
Define the code that your buyers will need to enter (e.g., EARLY20, PARTNER, VIPACCESS). The code must be in uppercase letters and numbers only, without spaces or special characters.
Add an internal note (optional) to remind yourself who or what this code is for (e.g., "For sponsor partners"). This note is only visible to your team.
Indicate the percentage value of the discount. For example, 20 for a 20% discount. Enter 0 if you want to use the code only to unlock a hidden ticket, without applying a discount.
Set the usage limit (optional). Leave blank for unlimited use, or specify a maximum number (e.g., 50 for 50 total uses).
Choose the availability period: as long as sales are possible (default), or custom dates to limit the code to a specific period.
In advanced options, choose to associate the code with all tickets or with specific tickets.
Two Types of Use
Discount Code
The classic case: a code with a percentage value (e.g., EARLY20 = 20% discount). When a buyer enters the code, the relevant tickets display a green "Discount" badge, the original price is crossed out, and the new price appears next to it. The discount is also displayed as a separate line in the order summary.
Discount codes only apply to paid tickets. Free tickets (0 €) are not affected by a discount code.
Unlock Code
A 0% discount code, associated with a ticket whose visibility is set to Visible with promo code. The ticket is invisible on the sales page until the buyer enters the code. The ticket then appears in the list, and the buyer can purchase it normally.
This is the ideal mechanism for:
Exclusive pre-sales (ticket reserved for newsletter subscribers)
Partner or sponsor access
Free invitations (100% code + hidden ticket)
You can combine both: a 50% code associated with a hidden ticket. The buyer unlocks the ticket AND gets a discount.
How the Buyer Uses a Promo Code
During the purchase process, a "Promo Code" tag is displayed at the top of the checkout. The buyer clicks on it to open a modal, enters their code, and clicks on Apply. A confirmation message appears, and the discount (or unlocked ticket) is immediately applied.
The buyer also sees the remaining number of uses for the code, which can create a sense of urgency if the number is limited.
Share a promo code via a link
When you create a promo code, a share link is automatically generated. This link activates the code by default, without the buyer having to enter it manually.
In practice: the buyer clicks on your link, arrives on the sales page with the promotion already applied (or the hidden ticket already unlocked), and can purchase directly.
Retrieve the link via the menu (three dots) of your promo code, or from the code's configuration panel.
Common Use Cases
Early Bird
EARLY20 code with a 20% discount, limited to 100 uses, available during the first 2 weeks of sales. Share it in your newsletter to reward early sign-ups.
Partner Invitation
PARTNER100 code with a 100% discount, limited to 20 uses. Your partners get free access by entering this code. No need to create a separate ticket.
Secret VIP Ticket
Create a "VIP Pass" ticket with visibility Visible with promo code, then a VIPACCESS code at 0%. Only those with the code can see and purchase the VIP ticket. Refer to Create and configure your tickets to set up visibility.
Yes, promo codes only accept uppercase letters and numbers, without spaces or special characters. For example: EARLY20, VIP2024, PARTNER.
The limit is global, across all orders. If you set a limit of 50, the code can be used 50 times in total. The value of a promo code applies to a ticket (or add-on) and not to an entire order.
The new code replaces the old one. However, if the old code had unlocked a hidden ticket, that ticket remains visible even after the code change. The discount, however, is recalculated according to the new code.
Yes, when creating the code, you can choose to associate the discount with all tickets and add-ons or with specific items. An add-on like a T-shirt can also benefit from the discount.